Negotiation is one of the most important skills to have as a real estate investor.
This business classic, first published in 1981, offers five steps that can be used
at the kitchen table, negotiating with the homeowner and with life in general to help
resolve difficult situations. The goal is a
win-win for both sides based on mutual advantage and basic principles.
To achieve that, we need to get past our emotions and back off from polarized positions.
If both sides in the negotiation can find a way to see the other person's perspective,
conflicts can be resolved without either side feeling something had to be given up.
Roger Fisher and William Ury provide a variety of case studies and situations that
illustrate how both sides can win if we realize "It's not personal."
This is a "Must Read" for any real estate investor.
